A must for any successful business owner, that is often forgotten is the power of publicity. Publicity is much more valuable than advertising and, best of all, it is much cheaper than advertising (often free). This article offers you five top tips for unleashing the power of publicity, allowing you to exponentially grow your business.
• Become Newsworthy- The best way to get the media to notice you is to become newsworthy. You may think that you have the greatest products or services in the world, but that doesn’t mean that your product is newsworthy. To gain publicity, you need to find an angle to reel in the journalists. For example, journalists like feel good stories that are personal.
• Become and Active Community Member- Volunteer in the community, go to public forums and write letters to the editor, especially if these things can be in any way related to your business. This can help get your name in front of the media and your prospective customers. Groups such as Chambers of Commerce and Rotary Groups can e great community organisations to get involved in.
• Branding- Stick a sticker on your car, and wear company t-shirts. Make sure they have your company name and website.
• Don’t forget the internet- Many businesses, especially offline, have a website, but do not fully utilize their website. There are a variety of tools online that can be used freely or cheaply to boost your sales through publicity. You can optimize your site for organic results through search engines, and you can engage in one-to-one communication through blogs and forums. Forums can be a great way to make friends and business partners. It’s like business networking online.
• Offer Freely of Yourself- If you are confident in your product or service, offer free quotes and estimates, freely answer the phone and make yourself available. Offering of yourself freely allows you to develop closer business relationships with your customers and partner’s, whilst also making it easier for them to refer people to you as they see you give freely of yourself.
Hamish Jones is the author and owner of Best Business Deals an online hub for business owner’s and entrepreneurs.
If you need help unleashing the power of publicity in your business, check out their PR and Copywriting Services
Tags: active community, answer the phone, business networking, business owner, business relationships, chambers of commerce, community member, community organisations, exponentially, freely, gain publicity, great community, grow your business, journalists, member volunteer, prospective customers, rotary groups, search engines, successful business, write letters
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